Privacy notice

Who we are

Keystead is a dedicated client-growth brand from Markster serving Bay Area accounting, bookkeeping, and tax firms. Contact: [email protected].

What we collect from you

When you request the free local opportunities list or book a call, we collect the information you submit, such as your name, firm name, city, email, phone if provided, and message. We also collect basic site and form-request data such as time, page, browser, approximate location, referral, and UTM parameters so we can operate the site and understand which public channels are working.

How the list is delivered

The free list is delivered as a curated, gated business-level view. We do not email raw spreadsheets of third-party personal contact data to prospects. The clean view may include business name, city, category, fit reason, visibility-gap status, and suggested reach path. Access links are time-limited and can be revoked.

How we use your information

We use your information to send the list you requested, respond to your questions, book calls, create CRM records, follow up about Keystead services, prevent abuse, honor unsubscribe or deletion requests, and improve the site. We do not sell your personal information.

Where it goes

Your submitted details may be processed by service providers we use for forms, CRM, email, calendar booking, analytics, and site hosting. They process the data for Keystead and Markster, not for their own independent sale of your information.

Optional site and advertising measurement

Optional measurement is denied by default. The locally hosted Klaro service stores your choice in the markster_tool_consent cookie for 180 days. Cookie settings lets you allow Google Analytics, Markster Visitor Intelligence and, when configured, Meta Pixel independently. Rejecting measurement does not prevent you using the site or contacting us. Withdrawal removes accessible measurement cookies and local identifiers; it does not erase events already received by providers.

Google Analytics 4 measures page visits and configured usage events through Google Tag Manager only after analytics consent. It may receive page address, event time, browser and device characteristics, session information and analytics cookie identifiers. We do not send form field values or message content as measurement event parameters.

Markster Visitor Intelligence loads only after its analytics consent choice. It may process visited page paths, interest events, event time, browser and device characteristics, visitor and session identifiers, and network IP information used to infer company interest. A company inference is not verified personal identity. The current Keystead registration covers keysteadhq.com, www.keysteadhq.com and the keystead.pages.dev preview origin. Submitted contact details and message content are not added to these measurement events. In the active Markster Visitor Intelligence measurement database, raw events become eligible for expiry 30 days after server receipt and derived visitor and company records 730 days after their last activity or update, or after creation, depending on the record type. A daily job removes eligible records. Shared profiles referenced by recent activity and their related history may remain protected. Provider caches, backups and previous exports have separate custody; this job does not erase every such copy. The mkvs_vid visitor cookie has a nominal lifetime of one year and the mkvs_sid session cookie 30 minutes. Matching identifiers may also use localStorage and sessionStorage. Local storage has no automatic time limit and may remain until cleared; session storage lasts for the browser tab session. These periods differ from server retention. Withdrawing usage consent stops future collection and removes accessible local measurement identifiers; it does not itself delete data already received by the server.

The configured Meta Pixel loads through Google Tag Manager only after separate marketing consent and measures PageView and the qualified content view described below for Facebook and Instagram advertising. Meta may receive network and browser data and _fbp or, where applicable, _fbc identifiers. Automatic event collection and advanced matching are disabled. We do not send form contents or contact details to Meta as event parameters. You can grant or withdraw marketing consent separately in Cookie settings; the site works without it.

On the homepage and blog articles, after at least 30 visible seconds with consent and reaching 75% of the main content, we measure one qualified content view: content_read with analytics consent and Meta ViewContent with marketing consent. The fixed engaged-reader event contains no additional fields. This is a usage signal, not proof of reading or a successful enquiry. The legal pages, contact page, free-list form and blog listing do not produce this event.

Google and Meta may process permitted measurement data internationally. For current provider retention settings, further processing details, or an access or deletion request, contact [email protected]. Cookie lifetimes and provider retention periods differ; removing a browser cookie alone does not delete provider records.

California privacy rights

If you are a California resident, you may ask us to know, access, correct, delete, or receive a copy of personal information we hold about you, and you may opt out of sale or sharing where applicable. We do not sell personal information. To make a request, email [email protected] with the subject "California privacy request." We may need to verify your request before acting on it.

Deletion and suppression

If you ask us to delete your opt-in record, we revoke any list-view link tied to that request and delete or suppress the requester record from the opt-in and contact systems where legally allowed. If a listed business or contact asks not to appear in future Keystead views or outreach, we suppress that business or contact before further use.

Your choices

Every marketing email has an unsubscribe or reply-to-stop path. You can also email [email protected] to unsubscribe, ask for access, request correction, or request deletion.

Contact

Questions: [email protected].